Logo Brown Newirth

The Client

For half a century Brown & Newirth®have played their part in a dream to become one of the world’s treasured makers of fine jewellery ‘for the most important moments in your life’

Brown & Newirth®is the definitive handmade wedding and partnership jewellery brand in the UK- defined by its use of high-quality materials, inspired design and the finest craftsmanship backed by impeccable service. Boutique & Premium Branded Partners benefit from their shop-in-shop bridal areas that create a sympathetic embrace of product & environment. They, along with Branded Partners, also benefit from a full-service package that includes dedicated display, packaging, and marketing support along with their TLC aftercare promise and unique ambassador incentive programme ‘Brown & Newirth Rewards®’ 

Created by talented designers and skilled craftsmen at their London based centre of excellence, Brown & Newirth®lovingly create an impressive range of engagement, wedding, and eternity rings, as well as complementary diamond earrings, pendants, and other specialist pieces.

In 2012 thebusiness was bought out by private investment group Medusa Holdings who, have an eclectic portfolio of lucrative SME businesses across a range of market sectors. The business continues to grow its brand visibility on the high-street with their independent retail partners whilst continuing to produce the finest product for the wider jewellery retail market.

The Search

Sherrington Associates have been the preferred executive search partner for investment companies of Medusa Holdings since 2010. Over the years, the Sherrington team have delivered senior management and director-level positions as well as several 'niche' and specialist searches for mid-level positions, becoming a true recruitment partner.

Following a restructure in early 2019, Sherrington was commissioned by Brown & Newirth to recruit a new national field sales team to drive growth across the luxury independent retail market. Due to the entrepreneurial nature of this established SME business, the key criteria was to assemble a team of Business Development Managers whose values and personalities matched B&N's unique company culture. To this end, the business required a search partner capable of evaluating and assessing candidate's values and sales personas. 

Following painstaking research across both the luxury jewellery sector and other adjacent markets in luxury branded goods, a series of confidential approaches began to engage the highest-performing sales people in these sectors. A longlist was assessed using both face to face competency style interviews and psychometric assessments before the final shortlists were presented for four regional roles covering the clients' four UK sales territories. 

The Result

The project was completed on time and with four successful appointments for candidates with the right credentials for the role and the right sales personas for their individual customer portfolios. The team's ability to match unwritten character traits and to assess values and sales style was absolutely crucial to the successful delivery of the project. Brown & Newirth's Director of Business Development commented...




The team at Sherrington Associates delivered Brown & Newirth exceptional service identifying, evaluating and, aligning candidates with the specific professional and personal attributes outlined in our brief for four senior business development positions.

Fanatical about understanding not only the demands of the role but, the cultural dynamics of our business and people, the appointments made have slotted seamlessly into our team and most importantly; are adding value. I cannot recommend Rob and the team at Sherrington Associates enough.

Gareth Thomas - Director of Business Development, Brown & Newirth