Retained Search - Head of Sales Operations

Textlocal is a mobile communications business, based in Chester and founded in 2005 to provide bulk SMS messaging services on behalf of its customers. Part of the AIM-listed £142m turnover IMI Group, the business has grown both organically and through acquisition over the last five years. It has significantly broadened its services, incorporating omnichannel messaging via a new and enhanced platform capable of delivering content via a whole range of end-user touch points. 

To spearhead the growth of its commercial sales, the business sought to appoint a highly-accomplished sales and operational leader with experience from within the same sector. Given its ‘nicheness’ the company appointed Sherrington to conduct a highly-targeted headhunting campaign that would identify, engage and attract senior-level talent from across the sector in the UK. 

Following an extensive search of the omnichannel messaging industry and associated SaaS sectors, a candidate from one of Textlocal’s direct competitors was appointed and joined the business in August.