Marketing Cheshire
Marketing Cheshire is responsible for building an effective tourism and place marketing strategy, promoting the sub-region nationally and internationally to business and leisure visitors, and investors. We are the Local Visitor Economy Partnership (LVEP) for Cheshire and Warrington working closely with Visit England and neighbours including Liverpool, Manchester and North Wales, to enhance and grow tourism across the sub-region.
Marketing Cheshire Advisory Board
The Marketing Cheshire Advisory Board plays a pivotal role in the place marketing and promotion of Cheshire and Warrington as a place to visit, live, work, invest and study. As the expert advisory group for Marketing Cheshire, the Board exerts real influence and provides strategic insight into all work to enhance, grow and promote the Cheshire and Warrington visitor economy, and promote the sub-region as one of the best investment propositions in the UK.
Chair & Board Member Recruitment
Due to a change in the composition of the board and subsequent transition to an advisory board model, in January 2025 Marketing Cheshire's Managing Director contacted Sherrington Associates to discuss an important board recruitment project to appoint a new Chair and six new Board Members to the newly-formed MC Advisory Board.
Marketing Cheshire required an experienced search partner to manage the campaign and attract, assess and ultimately recruit a selection of accomplished leaders with impressive track records across the full spectrum of visitor economy sub-sectors.
The Search
Working closely with the CEO and other stakeholders at Marketing Cheshire, our delivery team developed a compelling Recruitment Pack whilst our research team got to work mapping the market for high-calibre visitor economy leaders. Our groundwork involved deep research into the leisure and hospitality sectors, as well as other adjacent markets where experienced leaders with the requisite knowledge, skills and experience could be found.
Our analysis quickly identified a long-list of potential candidates which was supplemented by a selection of 'known' candidates from our extensive existing network of leaders across the region. Referrals were gained from various sources and an exhaustive search over several weeks culminated in a shortlisting meeting with clients from Marketing Cheshire where our delivery team made recommendations over who our consultants might want to interview. A shortlist was confirmed and our team carried out competency assessments and psychometric profiling with all candidates. Personal values were assessed against the Nolan Principles of Public Life. Finally a detailed report was provided to our clients ahead of their interviews which were arranged and managed by our team.
The Result
Following a thorough and meticulous selection process, a new Chair and six new Board Members were appointed in April 2025. The new Chair was Jamie Christon, CEO of Chester Zoo who chaired the first board meeting of the new MC Advisory Board in May this year. We wish the new board every success in their new roles and for this exciting new chapter for Marketing Cheshire.
We are delighted with the support we received from Sherrington Associates and with the newly appointed Chair and Board Members. Thanks to Rob and the team for helping us with this important board recruitment.
Cristian Marcucci - Managing Director, Marketing Cheshire
Pictured: Members of the new Marketing Cheshire Advisory Board chaired by Jamie Christon, CEO of Chester Zoo.
